Business: Dry Cereals.
Location: Main market, Molo.
Years in Operation: 10 Years.
Amount needed: $200.
Winnie Wambui Kanili is a very pleasant calm woman with an amazing focus on growing her business. For the last ten years, Winnie has sold a variety of cereals behind Molo’s main market. Her shop is located a long a very busy foot path and she faces least competition as hers is the only dry cereals shop in the area.
Before venturing into the cereals business, Winnie was a second hand shoes vendor in Molo’s main market. She purchased supplies from Nairobi’s Gikomba market to sell in Molo. The business was too competitive she says and also very hectic for her she says.
The ardent farmer says due to the hustle of having to travel for stock and the pressure to meet demand and compete, she barely had time to engage in profitable farming. The fact that the shoes demand would only be at the peak at specific seasons also had her business facing prolonged slow moving stock periods and very low earnings hence the necessity to change trade.
With the cereals, she says there is no one time that all of her varieties are out of season. When one is out, the other is in. During this planting season for example, beans, peas and maize are in high demand. When schools break for holidays and children are back home with their families, there is increased demand for all of her cereals. Having failed at one business before, she says she is not ready to fail again.
She treats her customers with utmost care going out of her way to meet their demand and satisfy them. Winnie sells to people who buy for their domestic consumption as well as to other small scale traders. In addition, she says she sells only choice qualities by buying from the best suppliers and at other times sells produce from her own farm. She stores them in the most appropriate conditions and this saves her from losses due to spoilage.
She is seeking $200 from Moto Hope micro Lending to purchase more stock for her business. With the money she will meet the increased demand for maize, beans and peas which have gone up tremendously. The widowed mother of two school going children will be in a position to afford their school fees come next school term.