Business: Milk Bar.
Location: Molo Town.
Years in Operation: 10 Years .
Amount needed: $100.
Molo region records mostly cold seasons all year round. The dry seasons are however very hot and sunny. Business people especially in the food industry have learnt to adapt depending on the seasons to meet the prevailing demand in the market. Snova is one such entrepreneur. For the last ten years, the very animated business lady has run her milk bar at the mouth of Molo Town’s Main Bus Stage serving a wide variety of clientele.
Being so strategically located, her milk bar is easily accessible to other traders and business people in the nearby Molo market and central business district, travelers alighting and waiting to board vehicles as well as people who frequent the area. She sells milk to customers to take away and also serves tea, plain milk, drinking chocolate as well as sour milk inside the bar. She has stocked her bar with other soft drinks to cater for times when the weather is hot and customers demand cold soft drinks.
Snova buys milk directly from farmers whom she has created a relationship with over the years and this trust assures her of good quality milk at all times as well as ensuring that she is supplied with enough to meet all the demand at her business. She handles all the milk and drinks with utmost hygienic care and this she says has earned her the loyalty of her customers. She has no problems with the local authorities either she is happy for she meets all the hygienic and legal fees requirements. This she sees as a big achievement as it wasn’t always the case especially in the past few years when she had cash flow problems and very high employee turnover of employees who did not share her vision and passion for her trade.
She has no employees at the moment and dedicates all her time and energy to the business. She also reduced the stock of milk she buys and this has taken care of the surplus going to waste. She is seeking $100 from Moto Hope Micro Lending to be able to purchase more milk to meet the increased demand at her bar. The long rains season is still ongoing and she is running low on her current working capital. This way she is currently unable to meet the demands of her customers which means her sales can’t adequately meet the expenses of the business or her own. With this boost, her business will improve sales which will add onto her earnings. The success of her business will ensure that her three school going children can stay in school and she can provide for all of their needs.