Business: New Shoes Shop.
Location: Main market, Molo.
Years in Operation: 5 Years.
Amount needed: $250.
Sarah Wanjiku is a dotting mother of five grown children. She and her husband, a construction worker, have worked diligently to ensure they see them through school. Their last born is at the university pursuing his undergraduate studies and both parents are eager to ensure his successful completion and graduation. For the last five years, Sarah has run a new shoes shop at the mouth of Molo market.
Her shop’s strategic location assures her a steady flow of customers who are easily attracted to the neatly displayed shoes. Sarah sells to men, women, as well as children and has over the five years won to her shop a sizeable client following. She is a very jovial and friendly lady and easily creates a rapport with every customer who walks into her shop.
In addition, her children have helped her to embrace digital marketing platforms to market her wares. She especially uses social media and with their help, she receives orders online, from customers both within and without Molo town, whose orders she delivers at a fee. This has gone along way in broadening her customer base and earning her business a good name.Her customers’ satisfaction is her first priority.
She brings in stock from Nairobi’s Kamukunji market where she has specific suppliers from whom she buys. The long years of doing business with them have created loyalty and the best customer relations from them and she enjoys after sale services and better prices which she transfers to her own customers.
She is seeking $250 from Moto Hope micro Lending to be able to bring in new stock for the month of May. With the new school term and start of the long rain season she is optimistic that the sales will be as high or even higher than the previous years at this point of the year.