Ruth Waithera Muthama. 7/20.

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Business: Boutique.
Location:
Kitale Town.
Years in Operation:
15 Years.
Amount needed:
$500.

Ruth Waithera is a committed business lady with a passion for fashion and seeing to it that her customers dress in the best clothes they can afford is her top most priority. She has run a mini boutique in Kitale town for the last 15 years and this has earned her quite the market share and the unwavering loyalty of both men and women. She stocks various styles for the adults as well as children which gives her customers a very wide variety to chose from.

She buys her stock from Nairobi’s Eastleigh market where she is able to enjoy affordable bargains that directly translate to better prices for her customers.The mother of two school going children and her husband also have a retail shop in Kitale’s Mitume area where they stock and sell fast moving goods as well as fresh milk which her husband purchases from farmers in the villages of Cherangany. Her husband runs the shop in Mitume while she runs the boutique in Kitale town.These ventures enable them to pay the school fees of their two school going children as well as provide for all of their family’s needs.

She is seeking $500 from Moto Hope Micro Lending to boost the stock of their retail shop back in Mitume. The demand for the fast moving goods that they stock has remained unchanged despite the economic strain that covid-19 has inflicted on people. She is now helping her husband run the shop and the funds will enable them to stock up on most of the essential items on very high demand and keep their business afloat.

When the Kenyan President imposed a ban on movement in and out of four main corona-virus “infected areas”, including the capital, Nairobi, back in April 2020, she could not travel to the capital to purchase stock for her boutique. At the time, people’s general demand had shifted to more essential and urgent products and services and demand for new clothes at the boutique was almost non-existent . However, she is glad that these restrictions were lifted  and that the economy is gradually opening up hence her new optimism that soon her boutique business will be up and running again.

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