Ruth Waithera Muthama. 10/19.

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Business: Boutique.
Location:
Kitale Town.
Years in Operation:
3 Years.
Amount needed:
$300.

The festive season is about here and clothes sellers anticipate high demand for their wares as is the norm at the time. Schools have just gone on the long November-December holidays break and the time is right for social activities and events across not only Kitale town but countrywide. It is a good time for boutiques as demand for clothes shoots at this time. This is the peak period for Ruth Waithera’s boutique. The mother of three school going children has been in this business for the last three years and knows her market inside out. She has won  very loyal customers to her business whose tastes and preferences she has made a point of knowing and relearning every time they change.

She brings in her stock of both children and adult clothes from Nairobi’s Eastleigh market focusing on quality and styles that her customers love. The trust that has been created between her customers and herself allows them to order and pay in installments and have the clothes once they have paid in full. She also sells on credit to her credit worthy customers.Her great customer care skills have allowed her to maintain these customers who also refer new customers to her business.

She is seeking $300 to add to her savings to enable her to bring in sufficient stock to meet the anticipated demand. Her business enables her to pay the school fees of her three school going children as well as provide for all of her family’s needs and she is focused on having it scale upwards.

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