Pauline Uhuru is a young lady who has been in the boutique business for the last one year. Everything she knows about business she has learned from her own boutique as the days of being a young person in business have come and gone. At the beginning she stocked clothes for both male and female customers as well as children. She however learned that the men’s wear wasn’t as fast moving as the women and children’s clothes. Men unlike women she has realized are not impulse buyers. She optimizes on the impulse buying nature of her female clientele and displays all the best stock outside her shop to attract them to the shop. The 26 year old mother of two school going children is eager to bring home as much as her husband does so that they can give their children the best life they can.
Despite being in business for just a year now, Pauline has learned all the nitty gritty of the trade and is eager to scale. When her business was just six months old, Moto Hope Micro Lending advanced to her a loan of $200. With these funds, she was able to add more varieties to her stock which just as she had predicted, brought her more customers increasing her sales and profit earnings. This was such a confidence boost for a person so young and so new in business.
Six months later, with the arrival of the festive season she was all song and dance for she knew she would have increased demand for it is a known norm and tradition for new clothes to be on very high demand in this period. Since time immemorial families from across all economic classes have made it a tradition to at least please the children at Christmas and New Year with new beautiful clothes. Even parents who haven’t added to their children’s wardrobe all year will do everything under the sun to have their children look nice. Well this phenomenon has not been reserved to children alone as the said parents also seek to reward themselves to treats that will make them look great. It is for this reason that Pauline, just like many boutique owners sought to stock the latest trends and fashion to meet the demand.
With Moto Hope Micro Lending’s second loan of $300 she was able to purchase new trendy stock from Nairobi’s Eastleigh wholesalers where she traveled herself and picked just what her customers love. She has started the New Year well for she cleared her December stock and has enough funds to bring in new stock and pay the school fees of her children besides meeting her own needs. We wish her well and are happy to see her business grow.