Naomi Wanjiku Mwaura 3/18

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Business: Boutique and M-pesa Agent
Location: Kitale Town
Years in Operation: 12 Years
Amount Needed: $500

After twelve years in operation, Naomi says she knows her customers and what they love to wear. She is open to their suggestions on improvement and this has always guided her choice of inventory. Naomi sells clothes for women, men and children in Kitale town. Alongside her boutique is a mobile banking agent (M-PESA) that is run by an employee. The two businesses are complimentary for most clients withdraw money from her M-PESA Outlet or pay via M-pesa’s buy goods and services. She attracts a lot of traffic she says because her customers love that she treats them all well and is keen to their tastes and preferences.

Her commendable customer care skills is what has raised the demand for the clothes she sells. She is seeking a $500 loan to be able to increase her stock. The mother of three children (two of whom have already started school) and a wife, has been able to raise her children off of the earnings from her business. She has smartly spread her risks and created a larger pool of financial resources through farming and the transport business. She has two mini-matatus that ferry children to and from different schools within Kitale town.

Her transport business she says, gets a lot of financial support from her boutique business and enables her to provide affordable transport to the children in her community. The success of her business goes a long way in touching the lives of her community through the school going children. With the $500 she will be in a position to meet all her clothing demand and also bring in new trending styles to attract more customers.

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