Monicah Njeri Ndegwa 2/18

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Business: Retail Shop & M-PESA Agent
Location: Molo Town
Years in Operation: 9 Years
Amount Needed: $350

Monica Njeri Ndegwa is a young enterprising lady who runs a retail shop that deals in household goods as well as phone gadgets and Safaricom products. In her premises, she also runs a Cyber-cafe and delivers M-pesa and Equitel services. Her calm personality combined with her excellent public relations skills have earned her commendable goodwill in Molo town. She enjoys a wide customer base and her business has grown in earnings and profits over the years. She is a wife and doting mother of two school-going children.

Initially, she ran the business alongside her husband Michael Kinyanjui. The business has expanded and given rise to a Posho mill that the latter now operates. Monica seeks $350 to stock the Posho-Mill with cereals, increase her M-pesa float and stock more phone gadgets. The phone gadgets and M-pesa are the goods and services that bring her most profits and she is out to capitalize on that.

Her goal is to gain a higher stock turnover and increase her monthly earnings from at least $250 to at least $350 and inevitably retain her dominance in the market. Her deepest desire is to be able to take her children to Moto Hope Academy for quality and holistic education and to improve her family’s life.

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