Business: Cereals Business.
Location: Keep-Left Bus Park, Molo.
Years in Operation: 4 Years.
Amount needed: $450.
For the last four years, Mary Wanjiku popularly known as Mama Maxi has happily engaged in the business of selling a variety of cereals among them; Rice, various varieties of Beans, Groundnuts and Green grams(ndengu) as well as Wheat and Sorghum. She has very reliable suppliers who sell to her directly from their farms in Molo town’s outskirts of Njoro and Elburgon as well as Nakuru’s Farmers’ market, assuring her of good quality produce and affordable prices. Setting the business in her family’s building along the busy Keep-left road exposes her to very many customers who ply the route due to the easy accessibility and also saves her the costs of rent and transportation.
Mary is very friendly and does the marketing easily by word of mouth herself and also through her very loyal customers. It is not easy to get new customers but it is easy to retain them, she says happily. She sells good quality cereals at fair prices as she is in the habit of purchasing her stock in bulk thus enjoying good prices due to economies of scale. All her advantages at point of purchasing stock is in turn passed on to her customers. In addition, she also allows them to buy on credit dependent on their credit worthiness and this has assured her of their loyalty. The cereals she stocks are always on high demand in Molo just as in other parts of the country for they are a nutritious, affordable and readily available food items.
She is seeking $450 from Moto Hope Micro lending to purchase stock and boost the depleted stock at the shop. She is currently unable to meet the demand of her customers whose numbers have gone up tremendously much to her delight. With the money, she will be able to afford all that is demanded, satisfy all demand while increasing sales and profit earnings. The successful continuity of her business enables her to provide for her family as well as afford her two school going children’s school fees needs.