Business: Shoes Vendor.
Location: Main market, Molo.
Years in Operation: 9 Years.
Amount needed: $150.
The first two months of the year 2019 have been very slow for Lilian Wangui a vibrant and pleasant shoes vendor in Molo’s main market. She is not worried or shocked about this phenomenon for her business is loosely seasonal, she says. She experienced its boom in the last three months of the year 2018 and took full advantage of the high demands then. The tough months are about over now and she is up beat about increasing sales.
The rainy season is good for business she tells me for that is when gum boots and plastic foot wear (which make a great percentage of her stock) is demanded most by residents of Molo. The foot wear she stocks most at this time is tailored for muddy terrains and can withstand the vagaries of the weather. She buys her stock in Nairobi’s Eastleigh shoes market when the demand is high and from Molo’s wholesalers when the demand is low. This saves her on transport costs and other costs of doing business which works well for her profit margins.
Her husband is a welder in Molo’s industrial area and his earnings combined with those from Lilian’s business enable them to educate their three school going children as well as give them a relatively comfortable life. She is also a multifaceted farmer, growing maize and potatoes for sale and her own family’s consumption as well as rearing livestock; cows and sheep and also poultry. She sells the poultry to her neighbors whenever she has more than she can cater for and this is a welcome addition to her earnings.
She is seeking $150 from Moto Hope Micro Lending to be able to increase her stock to meet the increased demand that she foresees in a few days when the rains begin in March. She will buy the stock in Nairobi to enjoy better prices from economies of scale as she will be buying in bulk and from her regular suppliers. This way she will be able to offer the needed, good quality and stylish shoes for her customers at very affordable prices which will earn her better profits.