Jane Wairimu is a woman with dreams and plans of prosperity. She believes in starting small and growing gradually but constantly. When she started her business 15 years ago, she had nothing to her name but faith and trust that she would meet all of her needs and those of her family. Her stall in Molo’s Posta market boasts of very healthy fruits and vegetables that she has neatly laid out to attract customers and people who ply the main road along which the market sits.
She started off selling in Molo’s main market for two years before moving to Posta market 13 years ago. The move was necessary she says for she was not making as many profits as she desired. The competition was also unfavorable for her as the supply was way above the demand in the market. The too many goods chasing too few customers was unfriendly especially for her as she was still new in business and hadn’t won to her business as many customers.
In March 2019, she sought $200 from Moto Hope Micro Lending to purchase more stock for her business. With this money she was able to double the amount of fruits and vegetables she would normally stock. She could now afford to buy from reputable farmers and within no time was winning more buyers whose purchasing power enabled her to scale quickly. The fact that over the years she has earned herself a name in the market and commands quite the market share only serves to her advantage. In the past she has sought funding from the financial institutions that were available to her which were very expensive to repay, with unfriendly terms and this made it impossible for her business to grow only sustaining itself.
Thanks to Moto Hope’s boost and very friendly repayment terms, she now sells more and better quality fruits and vegetables which she buys from suppliers in Nakuru’s Farmers’ market as well as directly from farmers in Molo. She has been revived and is more active and positive about her business than before. In June 2019, Moto Hope Micro Lending loaned her an additional $400 which has boosted her business twofold. Her stall is evidence of MHML’s impact. She is making more sales which are directly translating to higher profits income. She is making more savings and is able to provide for her family more comfortably.
Her goal is to have her business scale so much so as to enable her to buy a piece of land and start constructing her own home so she can finally move out of the rental unit her family and herself live in. Now, more than ever, that hope is alive as her business even when it was not performing as well as it is now, enabled her to take two of her children through school and continues to pay for the school fees of two of them still school going.