Grace is pretty new in business with all the energy and dreams to fulfill. Six months ago, she decided that time was ripe for her to open a cereal grain and plastic household ware shop to have something of her own. She no longer wanted to just depend on her husband, a matatu (taxi) driver in the public transport sector. Her husband was very supportive of her new decision and has been her support throughout setting it up. She has now learnt all the nitty-gritty about the business that she was oblivious to before starting out. She has faced many challenges but she is very encouraged by the successes she has made so far. The fact that she can now bring something to the table at the end of the day is all the motivation she needs.
Her shop stocks cereal grain, the fastest moving of them being beans and rice. She also stocks eggs which she buys directly from poultry farmers. To spread the risk, she has also stocked her shop with colorful good quality plastic house ware which she buys from renowned wholesalers and dealers. Her customers love that she is very pleasant and flexible. She understands her market and treats every customer individually paying attention to each one of them. Her customer care skills are commendable.
As her business struggled to touch ground, Moto Hope Micro Lending loaned her $300 to boost her stock. The cereals and plastic ware are now moving faster than she predicted and demand has gone higher at the shop. The funds enabled her to increase sales by meeting all the demand that she had in the market. She has increased profits from her increased sales and she is slowly but surely scaling.
Earnings from her shop combined with those of her husband’s day job enable them to now more comfortably provide for their family and pay for the school fees of their two school going children. She is happier and more fulfilled for her business has brought her the economic empowerment she so badly needed.