Business: Dry cereals and Plastic ware.
Location: Kitale Town.
Years in Operation: 6 months.
Amount needed: $300.
Grace Wanjiku is new in business with all the energy and dreams to fulfill. Six months ago, she decided that time was ripe for her to open shop and have something of her own. She no longer wanted to just depend on her husband, a matatu driver in the public transport sector. Her husband was very supportive of her new decision and was her support throughout setting it up. She has now learnt all the nitty-gritty about business that she was oblivious to before starting out. She has faced many challenges but she is very encouraged by the successes she has made. The fact that she can now bring something to the table at the end of the day is all the motivation she needs.
Her shop stocks dry cereals the fastest moving of them being beans and rice. She also stocks eggs which she buys directly from poultry farmers. To spread the risk, she has also stocked her shop with colorful good quality plastic house ware which she buys from renown wholesalers and dealers. Her customers love that she is very pleasant and flexible. She understands her market and treats every customer individually paying attention to each one of them. Her customer care skills are commendable.
Earnings from her shop combined with those of her husband’s day job enable them to now more comfortably provide for their family and pay for the school fees of their two school going children. She is seeking $300 to boost her business stock. The cereals and plastic ware are now moving faster than she predicted and demand has gone higher at the shop. With the funds she will be able to increase sales and optimize profits hence scale.