Business: Retail Kiosk.
Location: Kitale Town.
Years in Operation: 8 Years.
Amount needed: $300.
Fridah Kerubo is a hardworking business lady who is focused on making ends meet so she can sufficiently meet the needs of her family of six. The mother of four school going children has run a retail kiosk in Kitale’s Mitume area for the last eight years and the kiosk’s proceeds enable her to pay for her children’s education. She stocks fast moving goods and optimizes on the loyalty of her customers whose demands she strives to meet in order to keep them returning.
On the side, Fridah is engaged in small scale farming where she grows maize and potatoes as well as vegetables for the consumption of her own family. Fridah also buys fresh milk from farmers in the villages of Cherangany to sell to her customers at the kiosk. Mitume area has very high human traffic which Fridah capitalizes on. Since adding fresh milk to her stock, she has won many more customers to her kiosk who prefer the fresh milk to the otherwise pasteurized milk hat she stocked before. It is also cheaper and of good quality and this hasn’t been lost on her customers.
Fridah is seeking $300 from Moto Hope Micro Lending to purchase more stock. Since the first COVID-19 pandemic case was reported in the country, people have started to panic shop and this has driven sales at the kiosk to raise very drastically beyond what she had planned or expected, since her wares are relatively low priced. The money will enable her to stock up enough to meet the raised demand for the goods she stocks.