Molo region in Nakuru County is among the coldest regions of Kenya. The rainy season lasts 8.1 months, from March to November, with a greater than 41% chance of a given day being a rainy day. The chance of a rainy day peaks at 66% on April 30. The drier season lasts only 3.9 months, from November to March during which the chance of a rainy day still exists at 15% on January 22. This scenario is what makes the warm clothing business a very lucrative venture. Florence Njeri has been selling sweaters and trench coats for the last one year and is all too pleased with the success her business is so far recording.
Florence started off knitting sweaters on order in Molo town which she would later sell in her shop together with a variety of uni-sex leather belts. She slowly gained customers and in no time she was able to know their tastes and preferences. She realized the gap in the market for trench coats and decided to make the addition to her then growing business. MHML loaned her a total of $600 to provide the necessary capital for this addition. With these funds, Florence ordered a bale of second hand trench coats and sweaters at a time when they were in the highest demand.
She commands a sizable clientele base in Molo town and is able to sell a bale of her second hand warm wear every week. From the returns of her business, she is in a position to pay her monthly house rent and her household expenses. She is also able to pay the school fees of her daughter who goes to a private school. She is lucky she says because her business premise is owned by her father so she doesn’t pay the rent.
Her goal is to further expand her business and ensure its prosperity through provision of good quality, trendy and affordable warm wear that her clients love while keeping them warm and safe from the effects of the cold weather.