Everlyne is a household name in Kitale’s Soko Mjinga’s Fish market. Traders and buyers alike know her and have good things to say about her business. She has been selling fish for the last 25 years and the advantage of time clearly shows in the way her stand is busy with activity. She has traveled to Lodwar for all of these years to buy the fish public service operators who ply the route are familiar with her trade and are always eager to provide the means of transporting her fish stock whenever she travels to purchase it. She has specific suppliers from whom she buys. Her suppliers understand her specifications clearly and always meet her demand making sure she has the freshest fish in all the sizes she demands.
She has specialized in selling Tilapia her fish of choice. At the beginning she sold the fish fresh and raw but realized the quick perishability of the fish was causing her huge losses especially during the low demand seasons. She now sells deep fried fish which for as long as she buys in the freshest state is able to clear stock before any goes stale. She has studied her market and brings in stock depending on the demand of the time so that she is able to maximize profits through high sales.
Moto Hope Micro Lending came through for her at a time when her cash flow was really low and she risked losing her business. This was a very desperate time for her for she says, she does not know how to do any other trade or economic activity. Fish mongering is her forte; her passion. It keeps her busy while providing for her as she would be lonely and miserable all alone at home for she is a widow and all her children are grown and out of the home with their own families, she calmly explains. The $200 that Moto Hope Micro Lending advanced her provided the boost she badly needed to bring in more stock for her business. It also came to her just in time when demand was highest for the school going children were back home for the two months November December Holidays and food consumption in many households that she serves were at an alarming high. She was right to be optimistic about the last months of the year for things are now back to business as usual she says clearly relieved.