Everlyne Kerubo Mogaka. 10/20.

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Business: Tomatoes & Fruits Vendor.
Location:
Molo Main Market.
Years in Operation:
10 Years.
Amount needed:
$100.

Everlyne takes great pride in stocking the best quality tomatoes and fruits for her customers. She is a very pleasant and dedicated business lady and this has won her many loyal buyers over the ten years that she has operated her stall in the busy Molo main market. A typical day for her starts at 5.00am where she does all house chores and ensures all of her six children are set for school (On school days or for the day on school holidays/weekends). By 7am, she is usually at her stall all smile and energy ready to serve her customers. Not many market sellers open so early in the morning and she is happy to live up to “the early bird catches the worm,” adage for she is able to sell to those who visit the market early for shopping.

To ensure steady supply of fresh fruits and tomatoes, Everlyne purchases her stock directly from farmers in Kisii a largely agricultural town. She believes in picking out the products herself and makes the journey herself every time she is in need on additional stock. Even when the Covid-19 pandemic was at its peak in the country, she did not compromise on her mode of operations. While taking all the necessary precautions she still traveled to Kisii and stocked more fruits than tomatoes for they were in higher demand. In a day, Everlyne makes sales of up to between $25 and $30. Profits from these sales enable her to provide for her family’s needs as well as make savings as well as reinvest into her business.

Besides selling fruits and tomatoes, she is also engaged in small holder farming where she grows vegetables and potatoes for her own family’s consumption. On good harvests she also sells some of the surplus harvest at her stall to her customers. Everlyne is seeking $100 from Moto Hope Micro Lending to boost the stock of fruits to be able to meet all of her customers’ demand. While she has concentrated more on bananas in the past lemons and oranges are now in greater demand and she is quite eager to stock them and meet this growing demand.

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