Emily Gathigia’s boutique is a one stop shop for a myriad of customers. She sells clothes for men, women as well as children. She is a very happy business lady and attributes most of her success to Moto Hope Micro Lending’s funding. In the year 2018, when the needs of her two children were higher than what she could get doing one small business after another, Emily decided to start the clothes selling business. With her savings of $200 she set shop in Molo’s Keep Left area.
Being new in the trade, she faced many challenges, slow moving stock as well as cash flow problems being her major challenges. She could not cope with the harsh terms and very exorbitant interest rates that banks and other micro finance institutions offered her and was about to close shop when one of her loyal clients advised her to seek Moto Hope Micro Lending’s loans.
Seeing how motivated and focused she was after evaluating her business, MHML processed a $200 business loan for her business in May 2018. With these money, she ventured into Nairobi’s Eastleigh market and chose the best quality clothes stock , most of which was trending and for the first time since starting the business, customers flocked into her shop to choose from her new stock. Most of them even paid her in advance for when she would bring in her next stock.
Emily’s business had finally received the new lease of life that it badly needed. She was slowly winning over more customers thanks to her pleasant, patient and very friendly nature. Every time she brought in new stock, she registered remarkable numbers of customers both old and new and this challenged her to go out of her way to make sure they were happy enough to return.
She brought in her long forgotten sewing machine to make new clothes from fabric that customers would bring in as well as, repairs and any alterations that clients needed made to clothes they’d buy from her shop. This set her from the crowd and played the game changer as there is no other boutique that offers tailoring services in Molo’s Keep left bus park area as Emily’s. Besides this, she started allowing her trusted clients to pay in installments and this aspect led many to even pay gradually prior to taking home the clothes, at times, way before she had brought the said clothing items to the shop.
In December of the same year (2018), having cleared her loan payment, Emily returned to MHML. The festive Christmas season is a time like no other for most businesses in the country. It is the most awaited peak period for most as many people are willing to spend so much for what they need to make the season as jolly as it possibly can be. This fact was not lost on Emily. Emily received a $300 from Moto Hope Micro-Lending to add onto her 2018 savings which enabled her to bring what she calls “the Christmas stock”. She had orders and preferences already listed from her customers for children’s, men’s and women’s clothing items and foresaw a very good season. True to it, she increased her sales which directly translated to more profits, with which she expanded her business.
Come 2019, her business is a bee hive of activity as she serves her customers. In March 2019, MHML loaned her $500 to add onto her savings to meet the increased demand for the clothes she sells. She gets her supply from Nairobi’s Eastleigh area where she buys in bulk thus enjoying better prices due to economies of scale. She now knows all of her regular customers’ tastes and preferences and strives to buy trends and sizes that best suit and fit her clientele. She is very open to feedback and always offers a listening ear to her customers with regard to what they would love to buy. This she says has gone a long way in earning their trust and loyalty which also sets her in the market through referrals from satisfied and happy clients.
Her business has kept her first born daughter in school for she can now comfortably pay for her school fees. The single mother of two is also able to provide for all her family’s needs and pay her bills. Her goal is to keep growing her trade and save up enough to buy land and build a home for her family and also engage in agribusiness. We at MHML are only too happy to grow with her, empower her and help her realize all of her dreams!