Emily Gathigia 5/18

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Business: Boutique
Location: Molo Town
Years in Operation: 1 Year
Amount needed: $200

Emily Gathigia’s boutique is a one stop shop for a myriad of customers. She sells clothes for men, women as well as children. Despite being fairly new in the business, she has already amassed quite a clientele base and is focused on maintaining them and winning more. She buys her stock from Nairobi where she can enjoy economies of scale as well as find a wide variety and good quality. She started her business with a capital of $200 and its growth has led her to seek its expansion.

Emily needs a loan of $200 to expand her business by increasing the stock of her clothes. She is taking every possible chance to maximize on her sales by providing additional services besides selling new clothes. She is a tailor too and her sewing machine is right in her shop to make both new clothes, repairs as well as any alterations that clients may need made to those they buy from her shop.

She enjoys the monopoly that her location gives her. There is no other boutique that offers tailoring services in Molo’s Keep left bus park area as Emily’s and this added advantage is her main game changer. Besides this, she allows her trusted clients to pay in installments and this aspect has led many to even pay gradually prior to taking home the clothes, at times, way before she has brought the said clothing items to the shop.

These just goes to show the amount of trust and loyalty that exists between her and her customers. The business enables her to comfortably provide for her two young children and its expansion and prosperity will assure their improved living conditions.

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