Emily Gathigia. 11/18

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Business: Boutique.
Location:
Keep-left Molo.
Years in Operation:
2Years.
Amount needed:
$100.

The festive Christmas season is a time like no other for most businesses in the country. It is the most awaited peak period for most as many people are willing to spend so much for what they need to make the season as jolly as it possibly can be. This fact has not been lost on Emily Gathigia a boutique business owner in Keep-Left bus pack area of Molo town.

Emily a dotting mother of two children, one school going, has been selling clothes for all genders and ages for two years now. She has taken time treading carefully to learn the market and win over customers’ loyalty and this has borne her fruit. Her not so old business is doing quite well and she is able to provide better for her child’s school fees and family’s needs.

She gets her supply from Nairobi’s Eastleigh area where she buys in bulk thus enjoying better prices due to economies of scale. She now knows all of her regular customers’ tastes and preferences and strives to buy trends and sizes that best suit and fit her clientele.

She is very open to feedback and always offers a listening ear to her customers with regard to what they would love to buy. This she says has gone a long way in earning their trust and loyalty which also sets her in the market through referrals from satisfied and happy clients.

Emily is seeking $300 from Moto Hope Micro-Lending to add onto her 2018 savings to be able to bring to her boutique what she calls “the Christmas stock” . She has orders and preferences already listed from her customers for children’s, men’s and women’s clothing items and foresees a very good season. She will increase her sales which will directly translate to more profits, with which she intends to expand her business come next year (2019).

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