Business: Second hand shoes.
Location: Tayari, Molo.
Years in Operation: 3 Years.
Amount needed: $200.
Elizabeth is a determined and aggressive business lady who goes where the money is, she quips. She started selling second hand shoes three years ago and has gradually scaled since then. Before she settled on the markets that she goes to trade in, she first tried the Molo market which is closer to her home in Molo’s Tayari village. This did not however earn her as much profit as she had hoped for.
One day she decided to try the Olenguruone market (outside Molo) on its market day. She came back home a happy woman and decided at that point to start trading in the markets outside of Molo; Olenguruone, Londiani, Keringet, moving around with respect to the little town’s market days. Her business picked up instantly.
She gets her stock from Nairobi’s Gikomba market where she carefully picks a pair at a time with her customers’ taste and preferences in mind. Buying from Gikomba also allows her to enjoy better prices which in turn assures her customers of quality, durable and relatively affordable shoes.
The mother of four school going children relies on profits from her business and earnings from that of her husband : a motor bike taxi operator a.k.a bodaboda to raise and provide for their family. In a addition, they also have one rental unit which earns them $30 every month.
She is seeking $200 from Moto Hope Micro Lending to enable her to expand her business by increasing the stock she normally purchases. With this she will be able to improve her sales which will translate to increased earnings and profits. Moto Hope’s low interest rate she says, was her major attraction. Because of it (low interest on loans), her business will comfortably facilitate her loan repayment while still enabling her to improve the welfare of her family.