Elizabeth Njoki Macharia 3/18

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Business: Restaurant
Location: Molo Town
Years in Operation: 6 Years
Amount Needed: $100

Elizabeth Njoki Macharia has been operating her restaurant in Molo town behind Co-operative bank since 2012. She capitalizes on good customer relations, high standards of hygiene and delicious food to attract customers and keep them coming back. She sells Ugali, beef stew, French fries, Githeri (a mixture of maize and beans), chapati, mandazi among others. Elizabeth says her business hasn’t been earning her the desired profits. She attributes this phenomenon to the fact that she buys foodstuff and ingredients in very low quantities and on a daily basis.

The $100 loan that she seeks from Moto Hope Micro-Lending will enable her to start buying her stock in bulk (and maintain this trend) so that she can enjoy discounts that will accrue from economies of scale. She will also be able to have peace of mind from availability of stock and focus on making her customers happier. Elizabeth also plans to improve the interior décor of her restaurant and add one more table and two benches. She is a single mother of two school-going children and their bread winner. She aims to have more earnings from her business so that she can give her young family a better life.

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