Business: Dry Cereals Vendor.
Location: Main Market, Molo.
Years in Operation: 20 Years.
Amount needed: $300.
For over twenty years now, Dorca has raised all of her four children with proceeds from her dry cereals business. Three already graduated from college and one is in high school. She is a grandmother of four and also helps her children take care of them as the four grand children live with her attending schools in Molo.
She sells a wide variety of cereals and is able to serve a diverse market trading in a variety of beans, millet, rice and peas. She buys her stock in Kisii directly from farmers whom she has traded with ever since she was new in the business. The years of doing business with her suppliers has birthed a friendship and loyalty that in turn translates to her getting the best qualities and enjoying very favorable prices.
She buys in bulk especially when the particular cereals are in season and stores the surplus properly in her dry store in Molo’s main market until it is demanded. She has won tenders to supply beans and millet in four schools within Molo and this assures her of ready market with every stock. She sells on both retail and wholesale basis serving both traders and buyers who purchase for their own consumption.Dorca also practices small scale maize farming for her family’s use and sometimes sells some of it when the harvest is bumper enough.
She is seeking $300 from Moto Hope Micro Lending so as to purchase more stock for her business. She recently won another school cereal supply tender and thus her stock is less than the quantities demanded by all her customers. Once she has supplied her initial orders she says, her business will easily bounce back to being self sustaining. She is optimistic about improved profits from the higher sales she will make and the constant growth of her business.