Beth is a very soft spoken and calm yet very sociable and easily creates a rapport with clients. She is only a year old in business but has customers who would be caught dead buying from anyone else but her. She provides them with all the dry grain they demand at very affordable prices for she makes a point to only purchase her stock from wholesalers who supply her with stock at reasonable price in Nakuru’s farmers’ market. Customers are assured of the quality of grain she stocks. She makes sure the grains are properly dried to prevent rotting and stores them in the required containers and bags which also help her to avoid losses from rotting and pests.
At the beginning, her business wasn’t all rosy. She would go days without making any sales and she quickly sought ways to curb the dry days. She started visiting institutions around her to advertise the products she stocks. Moto Hope Micro Lending loaned her $300 which helped to boost her business a great deal. The loan came in just in time for her to enjoy cheaper prices in the market at a time when most farmers were looking to empty their granaries as they awaited the next harvest. She stocks fast moving products which include: Beans, Porridge Flour, Green Grams, Nuts and Rice, all of wide range varieties so her customers never miss out on whichever varieties they prefer.
She also started delivering to customers at their places of work something no one else was doing on her side of town and this won her very loyal customers. In addition, she approached food kiosk owners around her business whom after offering good deals gradually became her regular customers. For big orders especially other businesses she allows buying on credit while for the day-to-day customers she sells on a cash-only basis for she is aware that credit sales are the main cause of failure for small cereal and wholegrain outlets. This business enables her to pay for the school fees of her two school going children as well as cater for her family’s needs and she is willing and ready to put in the work to scale upwards.