Anne Wahu Gatigwa is a hardworking business lady who believes in the wisdom of spreading risks and optimal use of all resources available to her. She owns a retail shop in Bonde – Kitale and continues to enjoy the undivided loyalty of her customers since setting up shop thirteen years ago. She understands the needs and preferences of her customers and tries as much as possible to satisfy them. She is warm and very accommodating and makes each one of them feel appreciated.
In November 2018, Moto Hope Micro-Lending loaned her $3000 to re-stock her shop. She was able to buy on discounts as her improved purchasing power availed her economies of scale from her bulk buying from wholesalers in Kitale town. She capitalized on quality, variety, durability and the goods facing the highest demand and turnover while performing what she terms as “a major restock”.
This way, she has been better placed to maintain and win more customers for they can get a variety under one roof as well as quality at friendly prices. The profits from her shop have gone into her other ventures whose proceeds when combined, give her enough financial muscle to stay in business as well as improve her life and those of others.
Anne, owns a posho-mill as well as ten acres of land on which she has planted maize. She has created employment for six people: one in the posho-mill, one in the shop and four at the farm. She has enabled each of them to provide for their individual families and better their lives. She is happiest knowing her business is bettering the lives in her community even if just a handful.
Her business has also enabled her to purchase a piece of land and build a house for her family. She no longer has to pay house rent every month for she lives in her own home now, she quips. Her four children are also in school for her business provides school fees for them. ” Moto Hope’s affordable credit boosted my business and renewed in me a sense of hope.” she says with finality.