Business: General Shop.
Location: Sibanga, Kitale.
Years in Operation: 24 Years.
Amount needed: $4000.
Ann Awino is a very dedicated business lady in Kitale’s Sibanga area. She is well known for her general shop which stocks a wide variety of household goods and clothes for both genders and all ages. She has been in the general wares business, popularly known as malimali for the past twenty four years and it is through it that she has been able to purchase land and build a home for her family, pay for the education of her children as well as provide for both her nuclear and extended family. The continuity and prosperity of her business is her focus for it is all she knows, trust and owns she says thoughtfully.
Ann has been a beneficiary of Moto Hope Micro Lending since its inception and is all too glad for the all essential financial and non financial support that has enabled her business to scale so much so that her earnings have trebled over the years. She notes with gratitude that Moto Hope Micro Lending has loaned her to a tune of $3,500 over the last three years at very friendly interest rates and repayment terms that have enabled her to operate without strain even while servicing the loans.
Besides the shop in Kitale, her husband runs a similar shop in Kisumu City which also enjoys some of the funding advanced to her. From the onset of the global coronavirus pandemic, Ann’s business like many others has met with its fair share of challenges. Most of her wares aren’t urgent/essential and people shifted their demand to more essential goods. She however put the business training she has received from Moto Hope into good use to try and entice new customers while maintaining the old ones as well. This has kept her business afloat and she continued to provide employment for her two employees who are in turn able to provide for their own families especially in these hard economic times.
She is seeking $4000 to boost her business. Some of the amount will be invested in agribusiness as she intends to purchase fertilizer for top dressing her maize crop.The greater percentage will enable her and her husband to buy fabric to make relatively affordable clothes, purchase more stock of mattresses and seat cushions as well as bedding. These items are still in demand and she is sure that once she revamps her stock she will be in a position to improve her sales for she is optimistic about the easing of the global pandemic even as people start to adapt to the new normal brought about by it.