Amon Githae Rugu. 9/19.

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Business: Photo Studio.
Location:
Kitale.
Years in Operation:
25 Years .
Amount needed:
$1000.

Penam studio is a household name in Kitale town and many people of the younger and older generations have known Amon fondly as as their “photoman” for as long as they can remember. Long before using smart phones became the norm in preserving memories through pictures, Amon was the custodian of all the memories that his customers wanted to keep for later days. The photoman as he has been known did home visits for his customers who preferred to have their pictures taken there or to events to capture the moments in real time. Most of his customers however have visited his local studio in town since he set it up over twenty five years ago and continue to do so to date.

The place holds sentimental values for not just him and his family but for the entire population that he has served. So much so that besides the lenses and a few things here and there, much of what is inside is in the old styles. He has seen his four children through school with earnings from this studio and continues to run the business despite his advanced age. He is however learning that he has to keep up with the quickly emerging trends in the photography world. Besides still pictures, he now does video recording as well.

He has had to invest in more advanced cameras to be able to keep up with changing times so as to stay relevant. He has gone further to create employment for three people who help with out door shoots as well as within the studio. He makes sure that they are up to date on matters skills and know what is trending and what has been rendered obsolete with time. This way he has maintained many of his customers and earned new ones over time. He is dedicated to customer satisfaction and goes out of his way to have happy clients. He is very honest and only accepts jobs he can deliver well and to the satisfaction of the customer.

To diversify his income sources, Amon is also a maize and vegetables farmer. His first loan from Moto Hope Micro Lending was to a tune of $500 which he invested in maize farming. He was happy with the flexible and friendly repayment terms that were accorded him which let him repay the loan without much strain. He is now seeking $1000 from Moto Hope. He intends to invest half of it on a one acre piece of land on which  he intends to plant collard greens for sale. The rest of the money will go into revamping his studio in town to give it a more trendier look while preserving some of his vintage styles that are now coming back in style so that he keeps every customer happy while staying relevant.

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